Halara Retail Concept
Halara redefines activewear with its fusion of style, comfort, and performance. From yoga mats to leggings, each product is meticulously crafted to empower individuals on their wellness journey. With a commitment to sustainability and inclusivity, Halara stands as a beacon of inspiration in the ever-evolving landscape of fitness fashion.
A retail activation has been conceptualised and rendered. The store design features their athleisure wear, sustainable practices signage, community touch points, and fireside chats.
SOFTWARES:
SKETCHUP PRO, ENSCAPE, ADOBE ILLUSTRATOR, ADOBE INDESIGN, ADOBE PHOTOSHOP
1
ENTRANCE
The storefront displays inclusivity mannequins, with organic cut out shapes to frame the displays. The black exterior contrasts with the interior light and white logo.
Option 1
Option 2
2
MAIN DISPLAY
I am responsible for the conceptualisation, modeling, production files, and rendering of this project.
3
POS
POS final design features an LED back lit Halara logo, against their signature brand colour.
First draft
4
FIRESIDE CHATS
"Made for What Moves You" board invites customers to write on the wall with marker on what inspires or empowers you.
First draft
4
PHOTO OP / SUSTAINABILITY
Photo op inspired by a tennis court using their signature green.
Artwork for window display 1, 2, and 3.
5
GRAPHICS / SIGNAGE
Artwork for windows and graphics for signage were created on Adobe Illustrator.
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Modelled in Sketchup Pro, rendered in Enscape.
FINAL RENDERS
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