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RENU:
LUXURY RESTORATION

BRANDING

GRAPHIC DESIGN

DIGITAL MARKETING

WEBSITE DESIGN

LOGO

SOFTWARES:

ADOBE ILLUSTRATOR, ADOBE PHOTOSHOP

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Renu repairs is a small luxury restoration business with a growing clientele. I was hired for the rebranding of the logo and website. 

OLD LOGO

Renu Instagram page 1.jpg

NEW LOGO

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THE CONCEPT

The founder, Lexi, requested a playful yet sophisticated logo. The branding needed to reflect her vibrant personality while maintaining a sleek and polished look. As she is known for her leather restorations, precise painting and steady lines are required to achieve the highest standard. Keeping these elements in mind, the typography resembles paint strokes which come together as a whole.

The website redesign features a playful colour palette, creating a welcoming and warm environment. Renu's mission is to offer a 2nd life to products with sustainability at its core. A section which shares Renu's values, strengthen their brand image. To request a quote, buttons with illustrations have been developed to offer a seamless shopping experience. A testimonial section has been added to give credibility to her work.

THE WEBSITE

OLD WEBSITE

NEW WEBSITE

COLOUR 
PALETTE

The finalised colour palette uses a bright orange and a cool toned purple. This colour combination creates a youthful yet modern appearance. The organic lines add a artistic touch, and resemble naturalistic forms, referencing "a 2nd life."

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DEVELOPMENT

SKETCHES ON PROCREATE (iPad)

FINALISED LOGO ON ADOBE ILLUSTRATOR

CLICK TO EXPAND

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