top of page
GREENBERG_POPUPMOB_SOL_021024-662.jpg

Sol de Janeiro x Ulta Beauty Pop-up

Sol de Janeiro is a popular beauty brand known for its indulgent products inspired by the vibrant energy and culture of Rio de Janeiro.

​

Sol de Janeiro's highly anticipated launch at Ulta Beauty's 51 W 34th St, New York, is an exciting collaboration. Ulta Beauty is a leading beauty retailer in the United States, known for its vast selection of cosmetics, skincare, and haircare. With a combination of prestige and mass brands, along with salon services available in-store, Ulta Beauty offers a comprehensive beauty shopping experience for customers nationwide.

We collaborated closely with Sol de Janeiro in design, production, and activation to create a captivating launch experience. Integrating their vibrant Brazilian aesthetic, we ensured seamless execution across packaging, displays, and marketing initiatives for a successful debut at Ulta Beauty.

SOFTWARES:

SKETCHUP PRO, ENSCAPE, ADOBE ILLUSTRATOR, ADOBE INDESIGN, ADOBE PHOTOSHOP

Enscape_2024-01-29-17-03-46.png
image.png

ENTRANCE

The storefront display features a die-cut of Sol de Janeiro's Bum Bum cream. Tropical plants were sourced for the Brazilian rainforest theme.

1

GREENBERG_POPUPMOB_SOL_021024-748.jpg
Enscape_2024-01-19-13-43-43.png

2

WINDOW DISPLAY

The window display features plants framing the windows with the SDJ logo in the center. The location is Ulta Beauty's 51 W 34th St, New York.

GREENBERG_POPUPMOB_SOL_021024-428.jpg
Enscape_2024-02-02-16-46-27_Scène 1.png
u-1.png

3

Flower/Drink Stand

A flower and drink truck where customers can purchase flowers and beverages.

u-2.png

4

MAKEUP TABLE/PHOTO OP

Branded SDJ makeup table along with greenery photo op.

SDJ Ulta event in the box v3 5.png

4

FIRESIDE CHATS

"Made for What Moves You" board invites customers to write on the wall with marker on what inspires or empowers you. Panel talks on set about body and women empowerment.

First draft

SDJ Fruit Cart v3 1.png
u-3.png

5

FRUIT CART DISPLAY

To tie into their tropical food stall theme, a fruit cart display for photo ops was designed and present in the store.

u4.png

6

DJ BOOTH

An onsite DJ was playing tracks from SDJ's curated playlist. .

Enscape_2024-01-31-18-30-37_Scene 1.png
u5.png

Sol de Janeiro Love Letters were given out on site. They feature inspirational quotes to bring joy to customers' day.

SOLDEJANEIRO-118.jpg

CLICK TO EXPAND

└

┐

7

FINAL RENDERS

Modelled in Sketchup Pro, rendered in Enscape.

bottom of page