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SOL  DE JANEIRO POP-UP

A RETAIL LAUNCH EVENT AT ULTA BEAUTY

RETAIL DESIGN

BRAND ACTIVATION

BRANDING

POP - UP STORE

 

SOFTWARES:

SKETCHUP PRO, ENSCAPE, ADOBE ILLUSTRATOR, ADOBE INDESIGN, ADOBE PHOTOSHOP

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Sol de Janeiro is a popular beauty brand known for its indulgent products inspired by the vibrant energy and culture of Rio de Janeiro.

Sol de Janeiro's highly anticipated launch at Ulta Beauty's 51 W 34th St, New York, is an exciting collaboration bringing the brand's luxurious Brazilian beauty essentials to a wider audience. Ulta Beauty is a leading beauty retailer in the United States, known for its vast selection of cosmetics, skincare, and haircare. With a combination of prestige and mass brands, along with salon services available in-store, Ulta Beauty offers a comprehensive beauty shopping experience for customers nationwide.

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We collaborated closely with Sol de Janeiro in design, production, and activation to create a captivating launch experience. Integrating their vibrant Brazilian aesthetic, we ensured seamless execution across packaging, displays, and marketing initiatives for a successful debut at Ulta Beauty.

AGENCY: POP UP MOB, ROLE: 3D DESIGNER

CLIENT: SOL DE JANEIRO

 

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I am responsible for the conceptualisation, modeling, production files, and rendering of this project.
 

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FINAL RENDERS

MODELLED IN SKETCHUP, RENDERED IN ENSCAPE

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EVENT PHOTOS

THE SDJ LAUNCH AT ULTA

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